The average smartphone user receives 46 push notifications per day and disables push for 60% of apps within the first week. If your notification strategy is "push as many as possible", you are training users to disable you.
Notification Types and Usage Rules
Push notification types and best practices
| Type | Example | Frequency | Goal |
|---|---|---|---|
| Transactional | "Your order shipped" | Event-triggered | Complete user action |
| Re-engagement | "Haven't logged in in 7 days" | Max 1x/week | Reactivation |
| Promotional | "50% off this weekend" | Max 1x/week | Revenue |
| Social | "Alex commented on your post" | Event-triggered | Engagement |
📊
Benchmark Metrics
Good push benchmarks: opt-in rate 60%+, open rate 5-15%, CTR 2-6%, disable rate <1%/notification. If your disable rate is high, reduce frequency before changing copy.
Push NotificationsMobile EngagementDAURetention
Tanvir Tuhin
AI consultant, digital marketer, and study abroad mentor based in Aberdeen, UK. Founder of JJAT Education.
Work with Tanvir