The App Store has 1.8 million apps. Google Play has 2.6 million. Without ASO, your app is invisible. The top 25 apps in any category get 95% of organic downloads.
Ranking Factors Compared
ASO ranking factors: Apple vs Google Play
| Factor | Apple App Store | Google Play |
|---|---|---|
| Keywords in title | Very high weight | Very high weight |
| Keywords in description | Low weight | High weight (reads full text) |
| Ratings & reviews | High weight | High weight |
| Download velocity | High weight | High weight |
| Uninstall rate | Indirect | High weight |
Visual Optimisation
- First screenshot must communicate core value in 3 seconds
- Test screenshot order — first 2 drive 80% of conversion impact
- App icon: simpler icons generally outperform complex ones
- Preview video increases conversion by 15-25% when done well
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The Review Flywheel
Prompt for reviews at the right moment: after a task is completed successfully. In-app prompts convert at 5-15%. Timing is everything.
ASOApp StoreGoogle PlayMobile MarketingApp Growth
Tanvir Tuhin
AI consultant, digital marketer, and study abroad mentor based in Aberdeen, UK. Founder of JJAT Education.
Work with Tanvir