Doubling your conversion rate doubles your revenue without spending a penny more on traffic. For a site doing £50k/month at 1.5% conversion, moving to 3% means £100k/month from the same visitors.
Product Page Optimisations
- Show at least 5-7 product images including lifestyle shots — 67% of consumers say image quality influences purchase decisions
- Add video — products with video convert 80% better than image-only
- Social proof above the fold: star rating + review count next to the title
- Scarcity indicators: "Only 3 left" increases urgency when true
- Free delivery threshold prominently displayed
Checkout Optimisations
Checkout change impact on completion rate
| Change | Average Lift | Effort |
|---|---|---|
| Guest checkout option | +35% completions | Low |
| Progress indicator (Step 2 of 3) | +20% completions | Low |
| Security badges at payment | +15% completions | Low |
| Multiple payment methods (PayPal, Apple Pay) | +25% completions | Medium |
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A/B Test Priority
Test in this order: CTA button text → headline → product images → pricing display → trust signals. Button text changes can produce 15-40% conversion differences. Always start here.
CROE-commerceConversion RateUXSales
Tanvir Tuhin
AI consultant, digital marketer, and study abroad mentor based in Aberdeen, UK. Founder of JJAT Education.
Work with Tanvir